At Calm/Storm, we believe the future of healthcare lies in prevention rather than treatment. Today, chronic diseases account for the majority of global healthcare costs. Yet most systems are still built like fire stations, they sit around waiting for a fire to break out before intervening. Meanwhile, millions of consumers are actively looking for ways to take control of their health, optimize their performance, and extend their healthspan long before symptoms ever show up.

That’s why we’re excited to back Holo, a personalised health platform designed to empower individuals to proactively manage their wellbeing by consolidating lab data, wearable insights and imaging into one actionable dashboard.

Turning complex biology into actionable insights

The traditional healthcare model treats your health like a series of isolated snapshots, a blood test here, a doctor’s visit there, a wearable tracker on your wrist, and data scattered everywhere in between.

Holo breaks down these silos and turns fragmented data into a continuous, dynamic health profile:

• Comprehensive baseline: Users start with an initial lab test covering blood and urine biomarkers, receiving a personalized, easy-to-read report within 48 hours.
• Continuous tracking: With over 100 biomarkers integrated into a single digital profile, the platform tracks trends over time through repeat testing and specialized diagnostics.
• Personalized action: Instead of confusing medical jargon, users get clear, tailored insights designed to help them make better daily health decisions.

A mainstream movement with a European gap

Preventive health and longevity are no longer niche topics reserved for biohackers or research labs. Thanks to voices like Peter Attia, Andrew Huberman, and a massive wave of health-focused media, proactive wellness has gone mainstream. People don't just want to live longer, they want to live better, with higher energy and lower disease risk.

The global market is valued at $3 billion today and projected to nearly double by 2030. Much of the innovation so far has been U.S.-centric with players, yet Europe remains a vastly underserved market. By combining fast product cycles with a consumer-friendly model, Holo is well-positioned to lead the charge in making proactive health accessible to a broader audience.

A unicorn-tested founding team

At the heart of Holo’s potential is its founding team. Francesc, Emilio, and Sergio previously scaled Factorial HR from an early-stage startup into one of Europe’s leading SaaS unicorns. Their backgrounds span strategy, product design and engineering bringing exactly the blend of skills needed to build and scale a consumer-first health platform.

Beyond their individual expertise, what sets the founders apart is how well they work together. Having already built and scaled alongside each other this gives them a rare advantage as they take on the complex challenge of reshaping preventive health and longevity in Europe.

Why We Invested in Holo

At Calm/Storm, we back ambitious founders who tackle healthcare’s biggest structural shifts. Longevity and preventive care are fundamentally changing how people interact with their own bodies, and Holo is building the daily operating system for that shift.

With a world-class team, a clear market gap in Europe, and a product consumers actually love to use, we believe Holo has everything it takes to become Europe’s category-defining preventive health platform.

We’re thrilled to join Francesc, Emilio, and Sergio on this journey as they help people everywhere take health into their own hands!

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Are you a founder building the future of healthtech or preventive care? We’d love to chat. Reach out to the Calm/Storm team here or submit your pitch.

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