Imagine a world where "one size fits one"! Where healthcare pathways are personalised to individuals and their specific conditions and behaviour.

A personal digital concierge that turns your private health insurance into a smart service tailored to your exact needs.

As founder of the successful Austrian startup mySugr, Fredrik Debong experienced first-hand what positive effects new health technologies can have on people’s lives. However, access to these innovative technologies is often complicated, and insurers find it difficult to distribute new technologies to their customers. provides its users with a delightful and convenient way to work with their health insurance and to get the best help for their condition. Users can digitally submit their healthcare-related invoices and takes care of processing, billing and customer service. The app doesn’t provide insurance; it simply acts as an intermediary between customers of private health insurance companies and their services, and takes commission for that service.

In addition to expertise in the healthcare sector, building a service like this requires experience and knowledge in the areas of finance, insurance, and med-tech – but above all an understanding of patients. Founded in July 2018 in Vienna, is led by the well-established entrepreneur Frederik Debong, a former founder of mySugr, and his friend Sebastian Gruber, who previously worked at McKinsey & Company.

Team members
  • Sebastian Gruber
  • Fredrik Debong
Investment manager
Michael Ströck
Digital Health
Year invested

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