Founder of Smart Casual
Elisabeth Oberndorfer is a journalist turned entrepreneur. She started her career in digital journalism in 2006, she covered tech and start-ups as a correspondent in Silicon Valley and helped build, launch and grow Dietrich Mateschitz' media start-up Addendum. In recent years, Elisabeth has focused on the intersection of journalism and technology, advising publishers on how to build digital products with her company Smart Maguire Content Publishing. In 2020 she launched the daily business newsletter Smart Casual, providing insights and news to non- business-savvy readers in Austria, Germany and Switzerland.