Expert FMCG & Digitalization

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Martin Wulle is an experienced international General Manager with a strong background in marketing, sales and digitalization. Martin spent three decades at Beiersdorf, where he held various marketing, sales and management positions in Germany as well as the USA and Eastern Europe. Most recently, Martin was the General Manager for the EMEA pharmacy business at Beiersdorf, and before that was the first Chief Digital Officer (CDO) for Beiersdorf Eucerin, laying the digital infrastructure for NIVEA/Beiersdorf. During his time as CDO, Martin also supported the first in-house startup, and prior to that also built the NIVEA business for Beiersdorf in Ukraine.