Imagine a world without chronic lifestyle diseases! Where a Type 2 diabetes diagnosis is only a sentence in medical textbooks rather than a “life sentence” for most people.

A digital habit change program that helps with losing weight and making long-term lifestyle changes.

Two in three of us will die from a disease we could have prevented ourselves. According to the WHO, 9% of all adults (400+ million) suffer from diabetes worldwide, with the majority being Type 2 diabetes patients. A total of 1.9 billion adults are overweight. The numbers have more than tripled since the 1970s. Some countries spend 10% of their annual healthcare budget on diabetes-related conditions. These diseases put enormous pressure on our societies.

Second Nature combines behavioural science with smart technology to help patients change their habits and take control of their health. The application facilitates tracking, measurement, and education on nutrition, exercise, sleep, stress, and well-being.

The company has an outstanding team with experience in strategy consulting, tech, and building digital products from scratch. Chris Edson combines an Oxford engineering degree with experience in strategy consultancy and Mike Gibbs holds a Cambridge degree in pharmacology and previously sold a digital marketing company. On top of that, both Chris and Mike have been listed on the Forbes 30 Under 30 list.

Team members
  • Chris Edson
  • Mike Gibbs
Investment manager
Lucanus Polagnoli
Digital Health
Year invested

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